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Growing your firm and yourself in 15 minutes or less: Earn new certifications

This series includes tips from five of the most popular authors on Firm of the Future, with their advice on what you an accomplish in 15 minutes or less to improve your firm and yourself. Get another tip here.


At the beginning of every week, establish a training or certification goal that you wish to accomplish, and dedicate 15 minutes each day toward finishing that certification. You might be amazed how quickly you start to rack up new certification. Don’t forget to share those certifications in a post to Google My Business.

Matthew Fulton
Matthew Fulton is co-founder and CTO of Parkway Business Solutions , where he uses his passion for technology to create time-saving tools for accountants and bookkeeping solutions to fit the needs of the modern small business owner. Recently entering private beta, his current project, Vendorsync provides bookkeepers and accountants the most efficient bank import process for QuickBooks® Desktop by eliminating over 50 percent of the data entry requirements. When he’s not working, you’ll likely find Matthew walking his dogs, Cylis, and Sophie, on the beach in Ventura, Calif., where it’s always another “beautiful day in paradise!” Connect with Matthew on Facebook or Twitter @Parkwayinc, and subscribe on YouTube at youtube.com/Parkwayinc

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