How accounting firms can leverage payroll data for strategic growth
Payroll is essential for every business, but managing it internally can be time-consuming and complex. For accountants, payroll services are often seen as a necessary but low-margin task. However, firms that embrace payroll as a strategic offering can unlock new advisory opportunities, deeper client relationships, and revenue growth.
In this exclusive whitepaper, discover:
✅ How accounting firms can transform payroll from an obligation into a competitive advantage
✅ Key insights from a survey of 105 accounting professionals on the challenges and opportunities in payroll services
✅ How payroll data can power strategic advisory services, from tax planning to financial forecasting
✅ The impact of payroll technology standardization and how firms can streamline operations for efficiency and scalability
With the right strategy and technology, accounting firms can turn payroll into a gateway to high-value advisory services, helping clients make better business decisions while boosting firm revenue.
About the Research
This research was conducted by Arizent, parent company of Accounting Today, in partnership with Intuit, and surveyed 105 accounting professionals to assess the state of payroll services and the strategic opportunities they present.
About Intuit
Intuit is a global technology platform serving 100M+ customers worldwide, helping small businesses and accounting professionals streamline financial operations. Our solutions include:
✔ QuickBooks – Smart financial management tools
✔ TurboTax – Simplifying tax filing
✔ Credit Karma – Financial insights and credit health
✔ Mailchimp – AI-driven marketing automation
