App Showdown winner profile: G1VE – Support charities, strengthen your brand, reach customers

The Denver-based team behind G1VE describes themselves as a happy band of techie idealists with experience in businesses big and small, inspired to do more around the interaction of small businesses, charities and customers.

Using G1VE just might inspire you, too.

With the app, which was the winner in this year’s Small Business App Showdown at QuickBooks® Connect, businesses give a percentage of their monthly revenue – typically 1 percent (thus the “1” in the G1VE name) – to their favorite charities.

G1VE calculates and distributes the donations, provides reports, and creates a customizable profile page to showcase your giving. By integrating into QuickBooks, everything is secure, centralized and seamless – one less task for a small business to manage. Your giving is centralized, automated and now doubles as a marketing asset.

Come tax time, you can hand off a simple report, rather than searching for a paper trail of your giving.

Sure, there are a lot of great tools that help charities fundraise, employees donate or individuals crowdsource for causes, the team at G1VE says. G1VE is unique in integrating into accounting systems for the purpose of enabling small businesses to be social enterprises, strengthen their brand and align with their communities.

Early adopters have been key in recommending features and helping shape G1VE’s roadmap, the team says.

To keep its lights on and cover credit card fees, G1VE, a registered public benefit corporation or B-Corp, deducts a fraction from your business’s total monthly donation.

The team is a big believer in the power of the QuickBooks ecosystem.

“As developers, we’re indebted to Intuit® for bringing the community of developers, small businesses and accountants together and unleashing its potential. We believe the impact Intuit and G1VE can make by enabling social enterprises is huge.”