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Automation tips and tricks: QuickBooks Payments, Hubspot, and more

Welcome back to another article in an ongoing series about ways to save time in your practice. This tip comes from Al-Nesha Jones, CPA, MBA, founder of the ASE Group.

All of our payments are processed via QuickBooks® Payments. Outside of some tax prep, we have our clients sign ACH agreements with their engagement letter so that we can automatically process their payments via recurring sales receipts on the 1st of each month. It’s really helpful for cash flow and ensures we don’t miss any invoices.

We use HubSpot as our CRM, and use lots of templates and snippets for emailing. If there’s anything we need to say more than once, we create a template or a snippet for it—no more searching our email for the last time we said something like that in an email, and then copying and pasting. This also creates consistency and makes delegation a lot easier.

Scheduling. All of our scheduling is done through Acuity. We update our availability as needed, and send scheduling links whenever a client needs to schedule a call. Prior to requiring it 100% of the time, it could take up a few hours of administrative time.

Client Reports. We schedule reporting packages to be sent on the same day each month from QuickBooks Online. We’ve already customized the reports we want the client to receive, so QuickBooks Online sends them monthly to clients on our behalf.

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Al-Nesha Jones, CPA, MBA
Al-Nesha Jones, CPA, MBA, is founder of ASE Group, a full-service accounting, tax, and advisory firm focused on empowering small business owners to build strong and sustainable businesses. ASE Group specializes in making the dollars make sense through solid recordkeeping, proactive tax planning, tax preparation, and year-round advisory support for entrepreneurs in New Jersey, New York, Connecticut, and Pennsylvania. She was recognized as a 2021 CPA Practice Advisor "40 Under 40" Professional. Prior to forming ASE Group, Al-Nesha successfully managed teams with Ernst & Young and Prudential Financial in audit, assurance, and financial reporting roles. In addition Al-Nesha is a member of the Intuit® Tax Council, a member of the Intuit Trainer/Writer Network, an inaugural member of the CHIP Professionals Council (CHIP is bridging the gap between consumers of financial products and financial professionals of color), a member of the National Society of Black CPAs and the National Association of Black Accountants, a mentor at her alma mater, Montclair State University, president of the 501c3 organization Black-Owned Everything, and also teaches a college-level bookkeeping course.

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