NiceJob, a reputation marketing software app that integrates with QuickBooks Online, helps busy and budget-conscious service business owners get more online reviews from real customers. The company has found success by helping more than 30,000 businesses climb Google search rankings and become the top-rated business in their area. Some of these customers may even be your clients.
As is often the case for growing businesses, NiceJob has its challenges. According to Walter Andri, senior vice president of partnerships, “In recent years, many companies have emerged promising to do the same things that we do at NiceJob.”
Even so, the NiceJob team continues to be rated as a top online reputation marketing platform in G2’s Results Index Report. Andri says this results from constantly innovating, improving automation, and delivering new features to help make their clients’ lives easier. They’re also introducing initiatives to increase NiceJob’s visibility within the QuickBooks community which led to the opportunity to participate in the Intuit Developer Growth Program.
Andri said the program’s goal of helping app developers maximize their marketing impact, connect with more customers, and increase their revenue was a perfect fit.
More about NiceJob
As a “set-it-and-forget-it” reputation marketing platform that offers customer review collection, website management services, and marketing automation, NiceJob solves a common problem for businesses.
“Too often, we encounter businesses that provide quality work or an outstanding customer experience, but struggle to continue finding new business because their customers forget to leave reviews,” said Andri.
With NiceJob, this struggle is alleviated.
“Whether initiating our proven four-step review request campaign after finishing a job, providing tools to help get referrals, sharing the best reviews to various social media platforms, or building industry-leading conversion websites with social-proof and review widgets, we’ve got you covered,” he said.
NiceJob enables small businesses and entrepreneurs to automate requests for customer reviews, which can double the number of leads they bring in and help close more sales—all on autopilot. As a result, the businesses that use NiceJob grow organically with the help of happy customers, or as the NiceJob team calls them, “fans.”
“A fan is a customer that has advocated for your business, either by leaving a review on the service you provide or recommending your business to someone else,” said Andri. “Simply put, a fan is a customer who’s become a loyal and vocal supporter of your business.”
NiceJob has quite a few fans of their own. More than 55 reviewers have given the app five stars in the QuickBooks App Store. Here are a couple of examples:
“NiceJob has been single-handedly the best investment I have made in my practice. The fact that invitations to clients are sent automatically has drastically improved my online presence just from the reviews alone—and I haven’t had to do anything. I love the fact that it automatically sends out the invitation and then the reminders. Everything can be customized to fit your needs and desires. I absolutely LOVE NiceJob and should have done this YEARS ago!!” —Erica L Bunker LLC
“[I] could not be happier with the results. We have obtained 250+ reviews since using NiceJob and it has truly enhanced our online presence. They have the review thing down!” – Drew, Teak & Deck Professionals
NiceJob’s review of the Developer Growth Program
“We realized that the Developer Growth Program would be a better fit for our needs than the advisor program we were running at the time,” said Andri after discovering the Developer Growth Program and looking into the benefits. “The proactive support and comprehensive expertise provided by the Program, including expert accountants, marketing specialists, and technical recommendations customized for our app, aligned perfectly with our goals of enhancing our offering and increasing our visibility within the QuickBooks community.
“This program offered a more robust framework to help us achieve our objectives and drive growth, making it easy to see our participation as a privilege,” he added.
Andri has called the Developer Growth Program highly beneficial and thorough.
“The program’s comprehensive approach ensures that every aspect of our integration is analyzed and improved, from marketing and the user experience, all the way to our engineering architecture.”
He thinks of the expert accountant panel as a “cornerstone of our development within the Developer Growth Program,” considering the panelists’ deep understanding of the QuickBooks ecosystem and extensive experience with their users.
“While NiceJob specializes in helping small businesses gain the reputation they deserve by getting more reviews, the panel helped us understand how to cater to the Intuit user base and relay our mission to them more effectively,” he said. “The panelists, many of whom are seasoned accountants themselves, understand the specific needs and pain points of QuickBooks users, which means they provide highly relevant feedback on our integration.
“The recommendations we received have been backed by statistics, tangible quantitative data, and practical experience, giving us a well-rounded understanding of how to optimize our app,” he added.
Access to expert panelists wasn’t the only aspect of the Developer Growth Program that earned Andri’s praise. He said the assets in the Intuit Marketing Portal enhanced their marketing campaigns. Some examples include the following:
- Marketing toolkit: NiceJob leveraged the messaging provided in the marketing toolkit to speak to its audience about the partnership, and were confident knowing the messaging was pre-approved by the QuickBooks team.
- Social media promotion: Leveraging Intuit’s social channels has helped amplify NiceJob’s reach, allowing it to connect with a broader audience and expand its presence in the QuickBooks ecosystem.
- Featured listings: Being featured on the QuickBooks App Marketplace and in the Partner Offers & Deals section has increased NiceJob’s visibility while providing users with exciting discounts and incentives to try its QuickBooks integration.
- Collaborative content: Andri said he’s excited to work with Intuit on blog posts and newsletter features that spotlight their app to help spread the word about NiceJob to QuickBooks users and allow them to gain the reputation they deserve through the company’s platform.
Andri said the panels, workshops, and on-the-go brainstorming sessions have “provided actionable insights that have further refined our integration with QuickBooks, and enabled us to understand the nuances of the QuickBooks ecosystem better to serve our customers more meaningfully.”
NiceJob has seen a steady flow of new customers using the QuickBooks integration and gained new reviews from their own happy fans.
New avenue to reach QuickBooks users
According to Andri, the Developer Growth Program can benefit all app companies, and said it’s a new avenue to reach QuickBooks users and offers tremendous support. “The support provided along the way shows Intuit is willing to invest in their partnerships by adding value to the app companies they work with.”
He also said the program makes it easier for app companies to obtain recommendations and grow user adoption, while gaining access to increased opportunities to market their value to new audiences. “Overall, the program positions companies to scale effectively by tapping into the extensive QuickBooks user base.”
We appreciate the collaboration with Andri and his team, and we’re excited by the growth trajectory of NiceJob and how it’s helping QuickBooks users grow their businesses.
Developers interested in the program can visit our developer forums to inquire about the program and how to participate. We’re always looking for innovative apps that can address the needs of the QuickBooks community. Our step-by-step guide makes listing your app on the QuickBooks App Store easy.
