We know many accountants and bookkeepers are the gatekeepers for their clients of apps that integrate with QuickBooks Online. Here is another spotlight in our ongoing series about apps.

In late 2023, we kicked off a pilot of the Marketing Concierge Program. Similar to the Developer Growth Program, the main objective is to help app developers grow their business.

As the name suggests, the Marketing Concierge Program focuses on maximizing the marketing efforts of developers with apps in the QuickBooks App Store. Participants have direct access to Intuit assets and an Intuit Go-To-Market (GTM) team to collaborate on creating partner-driven marketing campaigns.

But that’s not all.

Program participants also receive recommendations for improving their QuickBooks App Store listings, and they’re provided with insights into API usage, customer segmentation, and QuickBooks Online connection trends for their applications.

Syft Analytics and Rewind participated in the pilot, and both shared that the Marketing Concierge Program has been a beneficial resource for expanding their reach to prospective customers.

Today, we hear from the co-founders of Xenett, another QuickBooks app developer participating in the pilot program. Xenett co-founders Nick Shah and Hardik Mehta took time out of their busy schedules to share their experiences with us.

Error-free books that close faster with Xenett

Nick and Hardik founded Xenett about four years ago, offering an automated review and close management tool that helps detect errors and close books faster with seamless client collaboration and interactive reporting. According to Nick, Xenett’s approach focuses on improving accuracy, better collaboration between team members by managing recurring closing tasks in a single place, and easy client communication through a dedicated client portal.

Xenett promises a reduction in review time by 70%, a 90% increase in accuracy, and a close process that’s 3x faster with real-time error fixes and a streamlined close workflow. Though still relatively new to the QuickBooks App Store, the automated review and close tool has received great customer feedback, including this 5-star review from Catherine:

Xenett is an outstanding tool! [It] simplifies working in transactions (after they are entered from the feed), helps me catch problems, offers a client portal for easy clarifications and requests, and is an affordable price! Plus, the support is off the chain! Great replies even just for simple questions, responsive, and always seeking in and asking for new ideas and ways to advance the product. Highly recommend!

The platform has become a leader in close management software for QuickBooks Online, but Xenett is not immune to common business challenges. “As a SaaS company, our biggest challenge is to have our customers use our app regularly, and create awareness about our solution with our target audience,” said Hardik.

That’s where the Marketing Concierge Program comes in.

Standing out in a competitive landscape

For the Xenett team, the Marketing Concierge Program provides outstanding support and extensive resources, and has already delivered marketing benefits.

“The GTM team at Intuit brings a unique perspective to the table,” he said. “Their expertise spans various industries and markets, offering insights that SaaS companies might not have access to otherwise. By leveraging Intuit’s diverse experience and deep understanding of customer needs, companies like ours gain fresh perspectives on marketing strategies, helping us stand out in a competitive landscape.”

One of the program’s most-used benefits is easy access to the Intuit Marketing Portal. Hardik said the Intuit marketing assets available in the portal bolster marketing campaigns. “This includes templates, branding guidelines, and advertising materials that companies can use to streamline their marketing efforts, maintain brand consistency, and potentially reach broader audiences.”

Hardik lists these three key benefits of the Marketing Concierge Program:

1. Expert guidance and resources tailored to the specific marketing needs of each business.
2. It opens doors to collaboration opportunities and potentially broader exposure through Intuit networks and platforms.
3. The Program enhances credibility and trustworthiness in the eyes of consumers by aligning with a reputable brand like Intuit.

“Through expert guidance, targeted campaigns, and access to assets, we’ve gained insights that help us better understand our audience so we can engage with them more effectively,” said Nick.

Marketing Concierge Program helps refine strategies and optimize performance

As the Xenett team continues participating in the Program, Nick and Hardik look forward to more personalized consulting, access to data and marketing insights, and valuable guidance customized to their needs. Nick reiterated that the program’s monthly app insights are “invaluable for refining marketing strategies and optimizing performance.”

Thanks to feedback from participants such as Nick and Hardik, we can refine and optimize the Marketing Concierge Program. Until then, we invite developers to list their innovative apps on the QuickBooks App Store, the first place we look for future program participants. Our step-by-step guide makes it easy to publish and list your app!