The Insightful Accountant 2025 U.S. ProAdvisor Awards are now open, including the U.S. Top 100 ProAdvisors from the U.S., the Top 25 Up-n-coming ProAdvisors, and the ProAdvisor of the Year.

The 2025 awards process

For 2025, the Insightful Accountant ProAdvisor Awards are now a year-round process. Extending the process will make the awards available to more ProAdvisors.

Applicants potentially have up to seven months to complete their formal applications. They can do so on a come-and-go basis, allowing them to enter training, certifications, and more as earned. The voting period for candidates will also be extended, providing greater opportunity to cast ballots for deserving ProAdvisors.

Insightful Accountant's U.S. and International ProAdvisor Awards process will run on the same schedule for 2025.*

U.S. ProAdvisor qualifications for 2025

The qualifications for these awards include the following:

• As of 2025, the U.S. ProAdvisor awards are only open to ProAdvisors residing in the United States or its territories.
• All U.S. ProAdvisor applicants must actively practice as a QuickBooks ProAdvisor, and support or provide services to one or more actual clients using QuickBooks Desktop, QuickBooks Online, or QuickBooks Ledger.**
• U.S. ProAdvisor applicants must hold at least one of the following three Intuit (U.S.) ProAdvisor Certifications: QuickBooks Online (Core), QuickBooks Online (Advanced) or QuickBooks Desktop. Such certifications must have a current date of issue no older than Nov. 1, 2023. Recertification since such date also qualifies.

Nominating your favorite ProAdvisor

Individuals may nominate their favorite ProAdvisor, and must provide essential contact information for themselves and the nominee. The nominee will be notified via email of their nomination and the individual nominating them. That email will give the nominee access to the formal application.

Nominations for U.S. ProAdvisors by a third-party will remain open until 11:59:59 PM, PST on Nov. 19, 2024.* The official nomination form can be found here.

U.S. ProAdvisor formal applications

ProAdvisors need not nominate themselves or use the nomination form to access the formal application and can apply here. Here’s what you need to know:

• After some initial questions, applicants will be screened against the minimum requirements, including uploading their current certification(s).
• Eligibility determination will be made immediately upon the required data being confirmed, and applicants will be notified within the application form regarding eligibility results.
• Applicants initially determined ineligible can update their status such as a new certification, re-open their application form, and potentially qualify before the end of the multi-month application process.
• Applicants can open, close, re-open, and continue working on their application forms until the process closes. This means it is essential that you maintain the unique URL you will be emailed the first time you use the save and continue option.
• Whether a ProAdvisor has finalized their application or still working their way through it, on or about the first Tuesday in January 2025,* all applicants will be notified to re-open and review their application forms, looking for additional content that may have been updated.
• Once the application period closes, all complete or partial applications will be frozen for scoring and no longer be accessible.

U.S. ProAdvisor applicants must finalize their application forms by Feb. 11, 2025, at 12:59:59 PM PST.*

After the 2025 applications close

An earlier start to nominations allows ProAdvisors to begin the application process immediately, and an earlier application close date means that voting can begin sooner. Insightful Accountant will advise participants and the ProAdvisor community about the voting dates well before the voting period begins.

2025 award program sponsors

Sponsors are the lifeblood of these awards; without sponsorship, these international awards would not be possible.

Intuit QuickBooks and the QuickBooks ProAdvisor Program*** have participated in a sponsoring advisor capacity for the Insightful Accountant ProAdvisor Awards every year since their inception.

About the Insightful Accountant ProAdvisor awards

Since its inception, Insightful Accountant has been the awarding entity and administrator for the ProAdvisor Awards Program, which recognizes the best QuickBooks ProAdvisors worldwide.

Applicants for these prestigious programs are ranked based on their performance across various criteria measuring everything from QuickBooks knowledge, to using the best tools and partner apps within the QuickBooks ecosystem that contribute to solid practice growth.

*While unanticipated, dates and times herein, including those identified explicitly by an asterisk, are subject to change; changes will be published within Insightful Accountant approximately ten days before such scheduled or rescheduled dates/times.

**New for 2025, any active U.S. ProAdvisor who is working as a member of an accounting, bookkeeping, or consulting practice and who is responsible for maintaining the accounting records of one (1) or more clients of the firm using 'QuickBooks Ledger' shall be eligible for these awards.

***Insightful Accountant actively monitors the nomination and application process to determine candidate qualification and equivalency and will always coordinate with Intuit officials and the QuickBooks ProAdvisor Program should questions arise.